Cookie Policy
FRANCESCA MILLY
francescamilly.fit
This website is run by Francesca Matthews, a sole trader. Francesca Milly is her coaching brand.
Last updated: 20 October 2026
1. What cookies are
Cookies are small text files a website saves in your browser. Similar technology, such as local storage, does the same job. Some are needed for a site to work. Others, like analytics, are optional, and the law says we must ask you first.
2. The short version
- We use one strictly necessary item to remember your cookie choice.
- We use Microsoft Clarity analytics only if you click Accept.
- If you click Decline, or ignore the banner, Clarity doesn't load and no analytics cookies are set.
- We don't use advertising cookies.
3. Strictly necessary
These are needed for the site to work, so they don't need your consent.
| Name | Type | Set by | What it does | How long |
|---|---|---|---|---|
fm_cookie_consent | Local storage (not a cookie) | This site (first-party) | Remembers whether you clicked Accept or Decline, so we don't ask on every page and only load analytics if you said yes | 6 months, then we ask again |
Our host, Cloudflare, doesn't set cookies on this site at present. If we ever switch on a Cloudflare security feature that needs one (such as __cf_bm, used to tell people from bots), it will be strictly necessary and we'll list it here.
4. Analytics (only with your consent)
We use Microsoft Clarity to see how people use the site, such as where they click and scroll and which pages help, so we can improve it. Clarity gives your browser a random ID. It doesn't tell us your name.
Clarity only loads after you click Accept. If you later choose Decline, Clarity stops and Microsoft says it deletes its first-party Clarity cookies.
| Name | Party | Set by | What it does (Microsoft's description) | How long |
|---|---|---|---|---|
_clck | First-party | Microsoft Clarity, on francescamilly.fit | Keeps the Clarity user ID and preferences for this site, so later visits are linked to the same random ID | As set by Microsoft |
_clsk | First-party | Microsoft Clarity, on francescamilly.fit | Joins several page views into one Clarity session recording | As set by Microsoft |
CLID | Third-party | Microsoft (clarity.ms) | Records the first time Clarity saw this browser on any site using Clarity | As set by Microsoft |
MUID | Third-party | Microsoft | Identifies unique web browsers visiting Microsoft sites. Microsoft uses it for advertising, site analytics and other operational purposes | As set by Microsoft |
ANONCHK | Third-party | Microsoft | Shows whether MUID has been passed to ANID, an advertising cookie. Clarity doesn't use ANID, so this is always set to 0 | As set by Microsoft |
MR | Third-party | Microsoft | Shows whether to refresh MUID | As set by Microsoft |
SM | Third-party | Microsoft | Used to keep MUID in sync across Microsoft domains | As set by Microsoft |
Source: Microsoft, "Clarity cookies", https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list
Microsoft's privacy statement: https://www.microsoft.com/en-gb/privacy/privacystatement
Third-party cookies are set by Microsoft on its own domains, not by us. Microsoft is responsible for how it uses them under its own privacy statement.
5. Advertising cookies
We don't use any. We've set Clarity so it doesn't share data with Microsoft's advertising services.
6. Changing your mind
You can change your choice at any time:
- Click Cookie settings at the bottom of any page to reopen the banner, then choose Accept or Decline.
- Or clear cookies and site data in your browser settings. You'll see the banner again on your next visit.
Your browser's help pages explain how to block or delete cookies. Blocking strictly necessary storage means we can't remember your choice, so you'll see the banner each time.
7. Links to other sites
Our pages link to Instagram (@francescamfit) and, later, to the Mindset Checker at mindset.francescamilly.fit. Instagram sets its own cookies under Meta's policies once you're on its site. The Mindset Checker asks for your cookie choice separately.
8. More information
For how we use personal data generally, and your rights, see our Privacy Policy.
Questions: privacy@francescamatthews.com
You can complain to the Information Commissioner's Office (ICO) at https://ico.org.uk/make-a-complaint/